Schedule at-a-Glance
Wednesday Educational Seminars
Thursday Educational Seminars
Trade Show
Pest Guide
Pesticide Recertification Credits
Wednesday Educational Seminars
November 3, 2010 · DCU Center, Worcester, MA
    SESSION 1
New Product Trends 1
 SESSION 2
Fertilization/Nutrition
 SESSION 3
Pest and Disease Update
 Allied Sponsored
SESSION A

9:00 AM - 10:00 AM

Proven Perennials for Northern Gardens
Richard Hawke, Chicago Botanic Garden
The Chicago Botanic Garden evaluates hundreds of perennials in comparative trials every year. Richard will discuss a variety of proven perennials including new selections and old favorites.
Identifying Nutrient Deficiencies Made Easy
Brian Krug, UNH Cooperative Extension
These symptoms all look the same! How can I tell them apart? Learn to look at nutrient deficiency symptoms in a systematic way and never be confused by look-alike symptoms again.
Thrips and Other Hard to Control Pests
Dan Gilrein, Cornell Cooperative Ext.
This session will cover recent hot issues in greenhouse pest management, such as control of western flower thrips, broad mite and other pests. We’ll review typical signs or symptoms of infestation, monitoring and management options.
IPM for Root and Crown Diseases
Rick Yates and Jim Willmott, Griffin Grower Services
Learn when and how to use biological fungicides and other "soft" products along with traditional fungicides in an integrated management program for root and crown diseases.

10:00 AM - 11:00 AM

Lasting Color: The Best Perennial Bulbs for the Landscape
Bill Miller, Cornell University
Cornell's Flowerbulb Research Program has conducted extensive trials with a range of spring and summer flowering bulbs. Come getthe newest info on which make thebest garden perennials, and which are best handled as "annuals."
Going Beyond Liquid Feed
Mark Bridgen, Neil Mattson, and Nora Catlin, Cornell University
Learn about management practices that help to reduce leaching. Container media, types of fertilizer, and irrigation affect plant growth and nutrient leaching.
Dastardly Downies and Pernicious Powderies
Margery Daughtrey, Cornell University
From downy mildew on coleus to powdery mildew on calibrachoa. Learn methods for identifying and managing mildew diseases.
10 Crucial Trends for 2010 and BeyondMarshall Dirks, Proven Winners
With 10 years of industry marketing experience, Marshall has seen the trends and has helped Proven Winners stay ahead of them. His insights will help you stay ahead of them too.
    SESSION 4
New Product Trends II
 SESSION 5
Retail/Marketing and Grants
 SESSION 3
Biocontrol
 Allied Sponsored
SESSION B

2:00 PM - 3:00 PM

Harvest Some Tasty Profits
Lloyd Traven, Peace Tree Farm
Veggies and Herbs are the HOTTEST thing growing! Let’s make some sense of what to grow, trends and marketing methods, the BEST cultivars out there, and most important—HOW do you make your product stand out from the masses.
How to Use the Internet and Social Media as Marketing Tools
Ellen Wells, Green Profit for Ball Publishing
New web-based technologies can spread the word about your business, grow customer support, and drive traffic to your products.
Biocontrol: What’s Working and What’s Not
Suzanne Wainwright-Evans, Buglady Consulting
With so many growers turning to biological control and so many companies selling the beneficials, it’s hard to know what is and isn’t working. Come learn from real world situations.
Awesome New Varieties
Drew Effron, Ball Innovations
Show and tell about a wide array of new plants that can help differentiate the independent garden center and landscaper from the competition. The presentation focuses on varieties that make gardeners say, "Wow! I’ve got to try that."

3:00 PM - 4:00 PM

Building and Pricing a Blended Container—What’s Gonna Make You Money Off Your Mixed Planter
Sue Adams, Mark Adams Greenhouses; Tina Bemis, Bemis Farms Nursery
To attract new customers you may need to try new ideas. Two successful growers share their experiences and suggestions. They will tell you how to get the price your product deserves.
Peering Into the Mind of the Post-Recession Consumer
Charlie Hall, Texas A&M University
Many current trends and driving forces demonstrate that consumer demand in the green industry marketplace is maturing. A strategic response on the part of growers is necessary in order to survive! This comprehensive session will present an update of the latest research being conducted on consumer behavior following the Great Recession.
Updates on Biocontrol
John Sanderson, Cornell University
New developments in biological control and IPM are ongoing, and staying up to date on new developments will increase your success. Learn how you can put new developments to work for you.
Getting the Most of Your Growing Medium
Dan Jacques and Ron Walden, Technical Specialists, SunGro Horticulture
A review of the impact of the different components and additives of growing media, including water holdi0ng capacity, pH level, fertility, and overall plant growth will be given. Various additives that are available and how they impact crop production will also be discussed.

4:00 PM - 5:00 PM

Using Tropicals and Unusual Annuals in Garden Beds and Containers
Dennis Schrader, Landcraft Environments
Explore the use of tropicals, tender perennials and unusual annuals in mixed borders and containers.
Panel Discussion— Grants: What’s Out There and How to Get Your Piece
Moderator: Mark Adams, Ruth Hazzard, University of Massachusetts; Ed Bemis, Bemis Farms Nursery; Byron Martin, Logees Greenhouse
Many grants are available from State and Federal sources but the application process can be overwhelming. Hear from our panel of growers who have gone through the processes and ended up with a check in hand. Come prepared with your own questions.
Biocontrols—Your FIRST LINE of Defense
Moderator: Betsy Lamb, Lloyd Traven, Peace Tree Farm; Ron Valentin, Biobest Canada; Mark Kelley, Grower Direct Farms
Growers are buzzing about the possibilities of using biocontrols in greenhouse production. Come hear the experts who are using complete biocontrol systems in real-world greenhouse companies with success. Get straight answers from folks who live this daily—both Certified Organic and conventional systems.
Plant Fashion: Building Profits for Independent Garden Centers
Hosted by: Hort Couture Plants, LLC Gerry Raker, C. Raker & Sons; Paul Johnson, Eason Horticultural Resources; Mark Faunce, McHutchison Horticultural Distributors; Sandy Raupp, Fred C. Gloeckner & Co.
Stylish, sophisticated packaging, unique plant material and creative displays make Hort Couture the luxury brand for the independent garden center. Come and learn how the Hort Couture program can increase your profits.
= Pesticide Credit is being requested for these sessions
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