Schedule at-a-Glance

The following schedule of events is subject to change (as of August 31, 2023). Please check back for updates. 

• View the sessions in grid format
• View the Townhall Panel presentation details
• View complete session details

Tuesday November 7, 2023
10:00 AM - 7:00 PM	Exhibitor Set-Up	Armory
2:00 PM - 6:00 PM	Exhibitor Registration	Assembly
Wednesday November 8, 2023
7:00 AM - 5:00 PM	Registration & Information Desk Open	Assembly
9:00 AM - 10:00 AM	Concurrent Educational Session Block 1 - View session details (Controlled Environment) Environmental factors to get nutritious crops (Floriculture Disease & Pest Management) Biostimulants to improve plant health and quality (Perennials and Natives) Perennials: Past, Present, and Future (Sessions In Spanish) Diagnóstico de Enfermedades y Desórdenes Abióticos/Diagnosis of diseases and abiotic disorders	Multiple Locations
10:00 AM - 10:30 AM	Refreshment Break with Exhibitors	Armory
10:00 AM - 5:00 PM	Trade Show Open	Armory
10:30 AM - 11:30 AM	Concurrent Educational Session Block 2 - View session details (Controlled Environment) Hydroponics: water quality to grow high-quality crops (Disease & Pest Management) What's new in the Biocontrol World (Perennials and Natives) Perennials, Natives and Beagles (Sessions In Spanish) Leer las etiquetas y el equipo de protección personal (PPE, por sus siglas en inglés)/Reading labels and PPE	Multiple Locations
11:30 AM - 1:30 PM	Lunch & time to visit the Exhibit Hall	Armory
12:00 PM - 1:00 PM	Lunch and Learn: Industry Presentations	Pemigewasset
1:30 PM - 2:30 PM	Concurrent Educational Session Block 3 - View session details (Controlled Environment) Strategies for growing high-quality herbs (Disease & Pest Management) Stopping Xanthomonas and Other Plant Spotters (Perennials and Natives) Growing Selling Native and Naturalized Perennials for Pollinators (Sessions In Spanish) Regando Cultivos en Contenedores en Invernaderos y Viveros/Watering Containers in Greenhouses and Nurseries	Multiple Locations
2:30 PM - 3:30 PM	Concurrent Educational Session Block 4 - View session details (Controlled Environment) Food safety issues when growing greenhouse/CEA leafy greens (Disease & Pest Management) Dealing with Diagnosis (Perennials and Natives) Perennial trial results (Sessions In Spanish) Monitoreo de Plagas de Insectos y Ácaros en el Invernadero/Scouting for Insect and Mite Pests in the Greenhouse	Multiple Locations
3:30 PM - 4:00 PM	Break & time to visit the Exhibit Hall	Armory
4:00 PM - 5:00 PM	Concurrent Educational Session Block 5 - View session details (Controlled Environment) Lighting up CEA crops (Disease & Pest Management) Why can’t they just stay home? What’s new in invasive pests of ornamentals (Perennials and Natives) You Grow Perennials, What Could Possibly Go Wrong? (Sessions In Spanish) Trabaje con seguridad/Work Safely	Multiple Locations
5:00 PM - 6:00 PM	Welcome Reception and Townhall Panel: What's New in Floriculture Breeding & Genetics - View session details Reception Sponsored by Ball Seed. All invited to attend. Light hors d'oeuvres and cash bar available.	Pemigewasset
Thursday November 9, 2023
7:30 AM - 3:00 PM	Registration & Information Desk Open	Assembly
8:00 AM - 3:00 PM	Trade Show Open	Armory
9:00 AM - 10:00 AM	Concurrent Educational Session Block 1 - View session details (Business and Marketing) Pricing Strategies from a Grower/Retailer's Perspective (Cut Flowers) Outdoor Dahlia Production for Cut Flowers (Floriculture Disease & Pest Management) Feeling a bit grey and fuzzy? (Floriculture Production) Getting the most out of New, Old and Combo PGRS	Multiple Locations
10:00 AM - 10:30 AM	Refreshment Break with Exhibitors	Armory
10:30 AM - 11:30 AM	Concurrent Educational Session Block 2 - View session details (Business and Marketing) Omni-Channel Plant Purchases: How are online and in-store plant purchasers and purchases different? (Disease & Pest Management) They seek them here, They seek them there…. How to effectively scout a greenhouse (Cut Flowers) Pest Issues for Cut Flowers (Floriculture Production) Success with Unrooted Cuttings From the Box to the Rooted Liner	Multiple Locations
11:30 AM - 1:30 PM	Lunch & time to visit the Exhibit Hall	Armory
12:00 PM - 1:00 PM	Lunch and Learn: Industry Presentations	Pemigewasset
12:00 PM - 1:00 PM	Youth Luncheon (Invite Only) Sponsored by New Hampshire FFA Foundation	TBD
1:30 PM - 2:30 PM	Concurrent Educational Session Block 3 - View session details (Business and Marketing) Effective Marketing on a Budget: The Most Bang for Your Buck! (Floriculture Disease & Pest Management) Scouting methods for greenhouse pests and beneficials (Floriculture Production) What's new in substrates, peat and alternative amendments	Multiple Locations
2:30 PM - 3:30 PM	Concurrent Educational Session Block 4 - View session details (Business and Marketing) Managing through a labor shortage (Floriculture Disease & Pest Management) Don’t let your roots rot! (Floriculture Production) The basics of sensing media moisture and ways to manage irrigation	Multiple Locations
3:00 PM	Trade Show Closes	N/A
3:30 PM - 4:30 PM	Concurrent Educational Session Block 5 - View session details (Business and Marketing) Lessons from the International Retail Garden Congress in The Netherlands (Floriculture Disease & Pest Management) Pesticides and beneficials - How to get the best of both worlds in your operations (Floriculture Production) Top 10 tips for saving water/fertilizer	Multiple Locations

 

 

Townhall Panel: What's New in Floriculture Breeding & Genetics

About the Presenters

​Jim Devereux, Green Fuse Botanicals - Chief Executive Officer
Jim Devereux has over 20 years experience in the horticultural market. With a history in commercial growing, sales and breeding. Currently the Chief Executive Officer of Green Fuse® Botanicals, a California based breeding company specializing in innovation of vegetative annuals and perennials. Jim is a past president of All American Selections and graduate of the University of Wyoming with degrees in botany and soil science. He currently resides in Fort Collins, Colorado where he enjoys camping and, of course, gardening.

Megan Bowman, Ph.D., Director of Research Operations, Ball Helix
Megan Bowman is the Director of Research Operations at Ball Horticultural Company in West Chicago, Illinois. Founded in 1905, Ball Horticultural is a world leader in the research, breeding, production and marketing of ornamental crops. Ball Helix, Ball’s central R&D team, provides innovative product development and production support for Ball’s various business units through a global network of research laboratories specializing in plant pathology and diagnostics, molecular marker development, cell biology, tissue culture production, and bioengineering. As a member of the Ball Helix team, Megan leads research portfolio management, major infrastructure projects, laboratory safety, and global biotechnology regulatory and compliance. She has a PhD in Plant Breeding and Plant Genetics from the University of Wisconsin-Madison and worked for several years in computational biology and bioinformatics in both the agricultural and biomedical research sectors. She joined Ball in 2018 to lead bioinformatics and genomics prior to moving to operations in 2020. She is a trustee of the American Floral Endowment and serves as a committee member and mentor for ASHS.

Gary Sainsbury, Syngenta Flowers - Account Manager
Gary Sainsbury has worked in horticulture all over the world for over 30 years, getting his education in Commercial Horticulture Production before moving into Sales and Sales Management roles. His current role, with Syngenta Flowers, one of the largest breeders of floral crops in the world, started over 8 years ago and he primarily works with growers and broker companies to help them better understand Syngenta's portfolio and direction.

​Stephanie Whitehouse, Dummen - North American Product Manager
Stephanie Whitehouse is the Regional Product Manager for Decorative Annuals with Dümmen Orange, North America.  Previously she was General Manager for Dickman Farms Greenhouse, an independent garden center in Central New York State.  During her 5-years in garden retail, she increased profit margins and helped the company successfully navigate challenges during COVID-19.  Prior to Dickman Farms, Stephanie worked for Peace Tree Farm, a Certified Organic wholesale greenhouse in Bucks County, PA, as the Sales & Marketing Director.  During her 8-year tenure, Stephanie worked to increase company profitability, redefined product lines and offerings, improved broker and customer relations, and was instrumental in the global commercial launch of Lavender Phenomenal®.  During her time at Peace Tree Farm she was recognized as a member of GPN Magazine’s 40 Under 40 inaugural class in 2012.
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Stephanie is a graduate of Cornell University (Plant Sciences, BS 2006 and Weed Ecology, MS 2010).  She has written numerous articles for trade magazines, and given presentations to state horticulture associations, AmericanHort, GrowerTalks Magazine, and The Seeley Conference.  She previously served as member and then chair of the GenNext Committee of AmericanHort for 5 years, and currently serves on the Retail Committee.  Stephanie is passionate for horticulture and consumer trends, and aims to improve and beautify lifestyles with plants.